Different views Īs the term "hedonic motivation" occurred, different types of interpretations and views also occurred as well. For example, hedonic goods are bought so that the consumer may gain pleasure and enjoyment from the good, and value experiences are also viewed as hedonic experiences.
This is interesting because even though hedonic motivation incorporates the pursuit of pleasure as well as the avoidance of painful situations, the concept has been traditionally linked to the positive connotation of pleasure. The root word hedonic comes from the Greek word for “sweet”, which means relating to or characterized by pleasure. Historically, approach and avoidance motivation have been linked to the hedonic characteristics of pleasure and pain. According to the hedonic principle, our emotional experience can be thought of as a gauge that ranges from bad to good and our primary motivation is to keep the needle on the gauge as close to good as possible.
This is linked to the classic motivational principle that people approach pleasure and avoid pain, and is gained from acting on certain behaviors that resulted from esthetic and emotional feelings such as: love, hate, fear, joy, etc. Hedonic motivation refers to the influence of a person's pleasure and pain receptors on their willingness to move towards a goal or away from a threat.
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